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Website Promotion Blog: News and information about Google, Yahoo and Bing, as well as lowdown on search engines and SEO.

Optimizing for Voice

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SEO's need to consider something they may not have thought about.....optimizing for voice.
Read more » Optimizing for Voice

Artificial Intelligence & Google

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Have you seen the commercials on TV for the new 'Google Home'? This is the device that sits in your living room (or any room) and you ask it questions such as "What sound does a whale make?" or "Is it going to rain tomorrow?". You activate it by preceding your question or command with "OK Google".
Pretty cool right? Amazon also has a similar product on the market.
Google Home uses the web to answer any question you may have. This is another aspect of how internet marketing and good old SEO will help you gain customers. Since Google is basically using the same algorithm to find any answer to any question, just as its regular search engine does.

So, where is Google going with A.I.?
Google already uses it for its android smart phone software on voice activation features, as well as the self-driving Google automobile.
Combine Google A.I. with robotics and you get a personal assistant robot for your home that can answer questions, do commands, and also chores.
Read more » Google and A.I.

Title Tag Length Guidelines

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Since Google has done away with the ads on the right side of their search engine results, they have also increased the width of the left side (main) results (from 512 pixels to 600). This gives us more room to work with. So how many characters is 'best use' for a title now? Are there other factors to consider when writing a title tag? Of course there is!
Read more » Title Tag Length Guidelines - 2016

Accelerated Mobile Pages Project

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The 'Accelerated Mobile Pages Project' (AMP) is starting to gain more traction. This project (developed by Google) is an open source programming language designed to streamline the loading of mobile pages on smart phones. At present, it is used mostly for publishing related web pages (such as news, blogs, articles). The idea is to make websites more accessible for smart phones.
Read more » Accelerated Mobile Pages Project

Evaluating Link Quality

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Those of us in the SEO community know that a link campaign isn't about getting the largest number of links possible. Instead, link building has become an exercise in evaluating a link, and whether or not that link is a good one, a so-so one, or a bad one. Obtaining a bad link can get you penalized in Google, so it makes sense to make a concerted effort to do your research. Your clients will benefit. This article tells you what to look for including the relevance, human value, authority and trust, and the technical elements of link building.
Read more » Evaluating Link Quality For SEO Campaigns

Google Ranking Factors

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New article on Google Ranking Factors. Best source I've seen yet that explains the components needed for getting a website ranked higher in Google, and explanation of said components.
Read more » Google Ranking Factors

SEO Guide For Google, Bing and Yahoo

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Want your website to rank well in Google, Bing, and Yahoo? It's really quite simple. Just a few easy steps will get your site more quality hits than you are likely getting at the present.
Read more » Website Promotion Guide

Update Your Content

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With Google, the updating of a website, or 'freshness' of content, goes a long way to establishing better rankings. While this has always played a big role, it looks as if Google is taking another look.
Read more » Website Content Updating

Google Penalizing Non-Mobile Friendly Websites

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Google will start adjusting rankings for websites that are not mobile friendly. Your site must now be able to accommodate smart phones, or your Google rankings may fall, perhaps even plummet to depths unknown.
Read more » Find Out If Your Site Is Mobile Friendly

Thinking of Redesigning Your Website? Think again!

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A site redesign is a great idea, but there is an important factor you might not have thought of - the loss of your search engine rankings.
If your site has been optimized, then you want to keep your on-page content, and also the source code title's of your site, as they are currently. Otherwise, you will likely slip in rankings. This may include every page of your site!
Also, think about this....there may be other websites that are presently linking to some of your pages, and you will lose those links, if those pages no longer exist.
So, be sure to keep your content and page names (web address) the same, just redesign your new site around them.
Read more » A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO

Improve Your Local Rankings

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This article offers up 10 steps to improve your website rankings in the search engines, and elsewhere.
Although not comprehensive, the article does give some quick, well written, and important tips. Topics include website optimization, social networking, the importance of visual content (video, images etc.) blogging, mobile traffic, navigation, and call-to-action. Good stuff for the beginner.
Follow these 10 steps and you will be well on the road to getting more traffic to your site.
Read more » 10 Steps to Help Improve Your Local SEO

Google Penalty Removal

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Think your site has been penalized by Google? First, you should ask yourself if you may have done anything wrong....after all, if you're not doing anything untoward, you really haven't much to worry about from Google. Just because your site isn't being found under your keywords doesn't mean you have been penalized. It probably means you just need some good, honest, expert SEO. However, if you think you have been penalized, here is a guide that will help you back on the road to getting your site found in Google again.
Read more » Google Penalty Removal Guide

On-Page SEO Basics

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This article gives some good advice and practical SEO tips for your wwebsite. Follow these basic rules and you will go far in making your site more search engine friendly. If you are new to SEO, and want to try and optimize your site yourself, then start with reading this artice. This article is about SEO and changing your website itself, not about outside factors such as links, social media etc. Good, solid tips!
Read more » Getting The On-Page SEO Basics

 

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