Search Engine Optimization (SEO)
Targeted optimization of your website for the search engines including Google, Yahoo, Bing, Ask, AOL and more.
Placing links to your website throughout the internet including business directories and listings related to the type of services/products you offer.
Includes Google Search, Google Maps, Bing Local and Yahoo Local.
Social Networking for Business
Includes Facebook, Twitter, Google+ and more.
Although minor compared to the above selections, there are other forces involved in positive search engine positioning. We can augment your site with a variety of choices, as seen in the 'More Options' section below.
Monthly Program (optional)
Includes ongoing SEO including link building, monitoring rankings and Google algorithm updates, making sure all your pages are indexed in Google, updating posts on social networking sites, blog updates etc.
Engaging your clients is not just about having a website, but having your website found.
There are multitudes of effective and compelling ways to do this. Not only do you need to be found in the search engines (Google, Yahoo, Bing) but also in social media (Facebook, Twitter etc.), on both desktops and smart phones (iphones, blackberrys, cell phones), and other methods as well.
Maximize your online connections by optimizing your website for the search engines, listing your site in business directories, and on shopping sites (if applicable) etc., and also utilizing the powerful tool of social media, and you will beat the competition!
Although our Standard and Premium Packages cover the most important steps of website promotion and SEO, there are other actions we can take to maximize the use of tools available for indexing a website in the search engines.
Below (under 'More Options') you will find a collection of various methods that can help your website attain even better exposure (and higher rankings) than the overall important steps of our other packages. Schema especially is a unique format that is likely to gain in stature as time goes on. It most certainly is a more accomplished way for a search engine to view a site, and ascertain its properties, and what that site is all about. Thus, it will make a search engines job more competent, at the least. Although SEO as it is used today will most likely still be an effective tool for decades, other mechanisms such as Schema (see below) will be used more widely and become a powerful device to be utilized in the future.
Schema tells a search engine (including Google, Bing, Yahoo) exactly what a web page, or a certain topic on a web page, is about. This gives the search engines an exact definition of the properties on your website. Unlike an actual person who is reading the data or text on your website, search engines might not be able to ascertain the total meaning of things. For instance, the word 'blue' can be taken more than a few different ways..... does it mean the color? Or a feeling of depression? Or a certain type of media? What if the word is misspelled, and the initial intent was 'the wind blew', but instead written as 'the wind blue'. This is an extreme explanation, but it is helpful in getting the idea across: Schema allows us to define (using microdata) exactly what a person, place, or thing is specifically.
Schema recognizes the following categories:
Place, Local business etc.
Creative works: Book, Movie, Music, Recipe, TV series etc.
Non-text objects: Audio, Image, Video
As you can see, we can use Schema for a multitude of matters.
Schema is a collaborative effort that is constantly updated and added to by the webmaster and developer community. The search engines appreciate Schema, and it can be surmised that search engines will give you a boost for implementing it. Search engines will be able to index your content in a more efficient way, display your information more distinctly in actual search results, and also use it in a variety of other ways, all to your benefit. These include rich snippets, breadcrumbs, and the sitelink search box used by Google.
We will create an XML sitemap for your site, and submit it to Google. This will allow Google to index all the pages of your website more rapidly and efficiently.
Since Google loves information, we can help contribute to the entries on your blog. If you don't have a blog, we can help you create one.
We can write articles that are related to your services/products.
Used in your source code (not actually seen by people, but is seen by search engines). Title tags tell a search engine the name of a link. Alt tags tell a search engine the description of an image.