Keywords
We present an informative guide to keywords and their effect on positioning your website in the search engines. This free keyword resource will help with the importance of popular and top paying keywords for search engines including meta keywords, Yahoo, Bing and Google keywords, as well as with Titles and page content.
This a definition of keywords and is a free guide to keywords for beginners and anyone wanting and willing to learn.
What Are Search Engine Keywords?
Keywords are what people type into search engines to find a particular product, service or information.
Keywords are the building blocks for optimizing a website, and play a very important role. You will be using your keywords in a variety of ways, including finding your popular keywords, top paying keywords, meta keywords, your link anchor text and description, Title keywords and page content keywords.
This section will discuss the basics of utilizing keywords and how to figure out your best Google keywords, Yahoo keywords and Bing keywords.
Finding Your Most Searched for Keywords:
The first step in optimizing your website, is to research the keywords that apply to your website.
Free keyword tool from Trellian »
Click on any of the above keyword tool links. Type in various keywords that
apply to your site. Now you are seeing the most popular
keywords related to your website, in a descending
manner.
Let's use an example from the real world, to give you an idea
of how to utilize your keywords.
Example:
You have a site about a furniture manufacturer.
This furniture manufacturer specializes in unfinished
furniture.
They build bookcases, credenzas and cabinets.
Their furniture is made of hardwood and built in the
U.S.A.
The furniture style is contemporary.
First, type 'furniture' into the keyword tool (without the
quotes).
You will find a wide variety of furniture related
keywords.
These are the most popular keywords related to furniture and
the search engine keywords that people are using to find your
type of service or product.
Since keyword popularity is fluid and always updating, your results
may be slightly different.
Now, find the keywords related to our example:
furniture
unfinished furniture
modern furniture
contemporary furniture
furniture manufacturers
unfinished wood furniture
Although not directly, there are other keywords that apply to
our example:
bedroom furniture
living room furniture
home furniture
furniture online
Utilizing Our Search Engine Keywords:
Now, lets put our list of keywords into action in a
meaningful way.
Combine the keywords together, starting with the most popular
keywords first:
furniture, unfinished furniture, modern furniture,
contemporary
furniture, furniture manufacturers, unfinished wood
furniture,
bedroom furniture, living room furniture, home furniture,
furniture online
'contemporary furniture and 'modern furniture' are basically
the same, so we should include both
As you have probably noticed, the keyword tools don't give us a
comprehensive list of all keywords.
So, let's add our other related keywords to the list, even
though they are not as popular:
furniture, unfinished furniture, modern furniture,
contemporary
furniture, furniture manufacturers, unfinished wood
furniture,
bedroom furniture, living room furniture, home furniture,
furniture online
bookcases, credenzas, cabinets, hardwood furniture, furniture
made in the usa, american made furniture
We have also included 'american made furniture', since it
resembles 'made in the usa'.
Now, lets take it a step further.
Using the keyword tool, type in our most popular keyword phrase
'unfinished furniture'.
You can see that we have even more related search engine
keywords to play with:
unfinished wood furniture
unfinished oak furniture
unfinished bedroom furniture
unfinished furniture online
furniture unfinished
unfinished wooden furniture
Pine is not a hardwood, so we don't need to include
'unfinished pine furniture'.
Now, type in our second most popular keyword phrase 'modern
furniture'.
You will see that we have even more keyword phrases to add to
our list.
Now you start to get the idea. You can keep going in
and come up with more, but for our purposes we
will stop here and continue.
Lets add all our related keywords so far to our
list:
furniture, unfinished furniture, modern furniture,
contemporary
furniture, furniture manufacturers, unfinished wood
furniture,
bedroom furniture, living room furniture, home furniture,
furniture online
bookcases, credenzas, cabinets, hardwood furniture, furniture
made in the usa, american made furniture
unfinished wood furniture, unfinished oak furniture,
unfinished bedroom furniture, unfinished furniture online,
furniture unfinished, unfinished wooden furniture
Great! We have our list of keywords!
Now create your own list of search engine
keyword phrases that apply to your site.
You should select keywords that are not only specific to your
industry, but also are attainable for good rankings in the
search engines. In other words, don't 'shoot for the moon' at
first, maybe pick less popular keywords that are still being
searched for, but not as competitive. This especially applies
to newer sites, that have not been online for more than 10
months.
Use your keyword list as the foundation for optimizing your site.
Read more:
» Website Promotion Guide
» Meta Tags
» Titles
» Web Page Content
» Effective Link Building
» Google Ads Strategy
» Free Website Promotion Tools
» How to Design a Website for the Search Engines
