Search Engine Optimization (SEO)
Targeted optimization of your website for the search engines including Google, Yahoo, Bing and more.
Placing links to your website throughout the internet to business directories and listings related to the type of services/products you offer.
Includes Google My Business, Google Maps, and Bing Local listings.
Social Networking for Business
Includes business page creation and optimization for Facebook, Twitter and more.
Schema Markup is a collaborative endeavor with developers, designers and search engines using microdata to enhance your website's listings in the search engines.
Blog Writing & Posting
Giving visitors to your site informative and helpful knowledge such as blog articles and tips that are related to what your business offers. Google will reward you for this with better rankings, as well as more listings for your relevant keywords, as people search Google using keywords for info that is related to your services/products.
Engaging your clients is not just about having a website, but having your website found.
There are multitudes of effective and compelling ways to do this. Not only do you need to be found in the search engines (Google, Yahoo, Bing) but also in social media (Facebook, Twitter etc.).
The key is to maximize your online connections by optimizing your website and utilizing other tools to beat your competition throughout the web.
Although our Standard and Premium Packages cover the most important steps of website promotion and SEO, there are other actions we can take to maximize the use of tools available for indexing a website in the search engines.
Below you will find a collection of various methods that can help your website attain even better exposure (and higher rankings) than the overall important steps of our other packages. Schema especially is a unique format that is likely to gain in stature as time goes on. It most certainly is a more accomplished way for a search engine to view a site, and ascertain its properties, and what that site is all about. Thus, it will make a search engines job more efficient, at the least. Although SEO as it is used today will still be an effective tool for decades, other mechanisms such as Schema (see below) will be used more widely and become a powerful device to be utilized now and in the future.
Schema tells a search engine (including Google, Bing, Yahoo) exactly what a web page, or a certain topic on a web page, is about. This gives the search engines an exact definition of the properties on your website. Unlike an actual person who is reading the data or text on your website, search engines might not be able to ascertain the total meaning of things. For instance, the word 'blue' can be taken more than a few different ways..... does it mean the color? Or a feeling of depression? Or a certain type of media? What if the word is misspelled, and the initial intent was 'the wind blew', but instead written as 'the wind blue'. This is an extreme explanation, but it is helpful in getting the idea across: Schema allows us to define (using microdata) exactly what a person, place, or thing is specifically.
Schema recognizes the following categories:
Place, Local business etc.
Creative works: Book, Movie, Music, Recipe, TV series etc.
Non-text objects: Audio, Image, Video
You can also use Schema to index a webpage more specifically such as the actual type of service you provide or the specific type of product you sell.