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Schema tells a search engine (including Google, Bing, Yahoo) exactly what a web page, or a certain topic on a web page, is about. This gives the search engines an exact definition of the properties on your website. Unlike an actual person who is reading the data or text on your website, search engines might not be able to ascertain the total meaning of things. For instance, the word 'blue' can be taken more than a few different ways..... does it mean the color? Or a feeling of depression? Or a certain type of media? What if the word is misspelled, and the initial intent was 'the wind blew', but instead written as 'the wind blue'. This is an extreme explanation, but it is helpful in getting the idea across: Schema allows us to define (using microdata) exactly what a person, place, or thing is specifically.

Schema recognizes the following categories:
Place, Local business etc.
Product, Offer
Review, Rating
Creative works: Book, Movie, Music, Recipe, TV series etc.
Non-text objects: Audio, Image, Video

As you can see, we can use Schema for a multitude of matters.
Schema is a collaborative effort that is constantly updated and added to by the webmaster and developer community. The search engines appreciate Schema, and it can be surmised that search engines will give you a boost for implementing it. Search engines will be able to index your content in a more efficient way, display your information more distinctly in actual search results, and also use it in a variety of other ways, all to your benefit. These include rich snippets, breadcrumbs, and the sitelink search box used by Google.

Read more:
Schema Homepage »
Getting started with Schema »
Schema on Wikipedia »
Structured Data Testing Tool from Google »
Structured Data Markup Helper »
Data Highlighter »


We will create an XML sitemap for your site, and submit it to Google. This will allow Google to index all the pages of your website more rapidly and efficiently.


Since Google loves information, we can help contribute to the entries on your blog. If you don't have a blog, we can help you create one.


We can write articles that are related to your services/products.

Title Tags & Alt Tags

Used in your source code (not actually seen by people, but is seen by search engines). Title tags tell a search engine the name of a link. Alt tags tell a search engine the description of an image.

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